The cloud is limitless. While the claim may sound exaggerated, with the way cloud functionality works, your storage limits should seem to be limitless to you. Constant updating of hardware capabilities on the other end of the cloud mean you never have to worry about data storage limits. A similar backup system of your own could require a massive investment and new employees just to manage it. Veeam can easily handle storage for a number of virtual machines and hundreds of terabytes of data.